Plant-based sports nutrition brand BACX has named Harbour as its brand and creative partner effective immediately.
The London agency will now be tasked with developing a brand ‘north star’ for BACX, before a wider overhaul of the firm’s visual and verbal branding, product design and communications is set in motion.
By enlisting Harbour, BACX will be hoping to carve out a large piece of the non-protein sports nutrition market with its bespoke products, delivered in fully recyclable packaging.
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“BACX is exactly the kind of ambitious brand that we love at Harbour. This is a fascinating challenge in a fascinating sector, and we love what their team are looking to do with such a unique product,” Harbour managing partner, Paul Hammersley said.
“Through this partnership brand will be hoping to drive greater public awareness, having already found popularity among the professional sports community in F1 drivers and track cyclists.”
BACX CEO and founder, Jason Baits-Tomlin added: “We can’t think of a better group of talented individuals than Harbour to take us on our next step of the journey. We love their north star process, and think it’s just what we need to guide the business to the next stage of success.”
