JD will return to The White Isle this summer as the headline retail partner of the island’s ‘most iconic’ music destination Ibiza Rocks.
The summer partnership – which has been going strong since 2019 – continually aims to place youth culture at the heart of its highly anticipated events.
Numerous activations, influencer engagements and social media integrations, hope to showcase both JD and Ibiza Rocks as having ‘undeniable prominence’ in the party scene.
The brand new residency – ‘Fire in the Pool Fuelled by JD’ – will put popular UK Rap artists on the stage, bringing the iconic ‘Fire in the Booth’ radio show poolside. Hosted by Charlie Sloth, from June to September artists like ArrDee, D-Block Europe, Headie One, Bugzy Malone, Krept and Konan, will appear at the party.
The partnership between the fashion brand and music destination will also feature co-branding across the Ibiza Rocks Hotel.
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“JD has always been at the forefront of progressing youth culture,” JD marketing director Chris Waters said. “This year’s continued partnership with Ibiza Rocks demonstrates that JD takes pride in relationships that remain to feel progressive and push experiential boundaries that we know our consumers love.”
Ibiza Rocks Group director of communications, Lisa Faichney, added: “Ibiza Rocks has always been a pioneer within Ibiza’s music scene, crossing genres and bringing the hottest and freshest talent to the island. With our current crop of pool party headliners including BRIT-Award winners Aitch and Becky Hill, this year is set to be the most groundbreaking yet.
“This partnership with JD embraces Ibiza Rocks’ ethos of monumental energy, pushing boundaries and a passion for delivering unique event experiences. We’re looking forward to celebrating our most successful year yet together.”
