Motorsport icon Valentino Rossi enters Roblox with launch of Moto Island

Nine-time motorcycling world champion Valentino Rossi and VR46 Metaverse have entered the world of Roblox with the launch of the in-world experience ‘Moto Island’.

Created in partnership with metaverse studio Dubit, ‘Moto Island- The Official Valentino Rossi Experience’ features high octane online multiplayer racing in a ‘vibrant’ open world.

The experience marks the first foray into virtual worlds for VR46 Metaverse – the company developing the image of motorsport icon Valentino Rossi in gaming and metaverses. With 58.8 million daily players, Roblox was deemed to be the ideal game to host Moto Island.

“I really wanted to create such an experience, for all motorsport fans and beyond: with Moto Island we want to take this sport to another level, offering all players a fun, quality experience,” Italian rider Valentino Rossi said. “Interacting and communicating with my fans has always been a key aspect throughout my career and now it’s so exciting being able to do the same with younger generations through Roblox.”

Valentino Rossi and VR46 Metaverse have entered the world of Roblox with the launch of the in-world experience 'Moto Island'.


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Moto Island is an open world environment filled with race tracks in cities, countryside, snow-capped peaks, oceanside roads and forests, allowing up to 30 racers to take part in racing in the Roblox game.

VR46 Metaverse CEO Jean Claude Ghinozzi added: “The release of Moto Island constitutes a major milestone in the VR46 Metaverse timeline for 2023. To make this happen we wanted a partner who had great experience in this industry and working with Dubit was the best choice we could make.

Dubit co founder Matthew Warneford concluded: “The acronym GOAT is bandied around a lot these days. In the case of Valentino Rossi, it’s absolutely warranted. We’ve loved creating Moto Island with VR46 Metaverse and can’t wait to see millions of players enjoy the incredible races.”

Valentino Rossi and VR46 Metaverse have entered the world of Roblox with the launch of the in-world experience 'Moto Island'.

BrandsInnovation and TechNews

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