Creative agency BBH has today (7 March) has today announced that it has won the Premier League’s account at the outcome of a competitive pitch process.
BBH will be tasked with leading projects to drive engagement and participation with the League’s social initiatives alongside developing the ‘No Room For Racism’ platform.
“After a competitive pitch process, we are delighted to have appointed BBH, an agency with a strong track record of delivering engaging, innovative work alongside major brands and household names,” Premier League chief commercial officer, Will Brass said.
“We look forward to working with them across an exciting range of campaigns and projects, helping to promote the League’s off-pitch work.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
The Premier League’s unparalleled success both on and off the pitch in recent decades has enabled it to supercharge investment in the English footballing pyramid, in line with its commitment to provide ‘world-leading’ financial support to all levels of the game and its communities.
BBH CEO, Karen Martin added: “The Premier League is an incredible organisation, one that is loved by millions of people here and all over the world. The brief is brilliant, the win is significant and we cannot wait to get going”.
This latest win follows a successful few weeks for BBH, which was recently appointed by gaming firm King to lead the creative account of its flagship Candy Crush Saga game.
