Iconic manufacturing firm Thermos has appointed Leeds-based Tomoro as its lead marketing agency, as it looks to drive greater brand awareness.
As the market leader in its field since 1904, Thermos is aiming to take its brand, proposition and digital capabilities to the next level by sreamlining its marketing strategy across every touchpoint.
The agency’s new remit will be to implement a brand growth process and develop Thermos’ position and brand platform within the UK market.
“Being appointed lead agency by super brand Thermos is a special one for us! Even though it is already the market leader, we can’t wait to get cracking and make Thermos an even cooler brand with the red hot following it truly deserves,” Tomoro founder and creative strategic director, Stuart Arundel said.
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It will equally lead on creative campaigns, new product launches, and the delivery of a new digital strategy. Tomoro will also curate a new website and manage all paid, owned and earned media channels.
Thermos head of marketing, Nina Jaynes added: “As we look to further consolidate our position as market leader, a strategic objective is to appeal to a younger demographic as well as to our loyal, tried and trusted audience.
“To do this, we need to future proof our brand, proposition, marketing and digital ecosystem and that’s why we appointed Tomoro Agency. We are very much look forward to working together.”
