B&Q has released a series of out-of-home (OOH) visuals to highlight the ‘ease and accessibility’ of the retailer’s offering.
Developed by creative agency Uncommon, the ‘Ease’ campaign uses photography from James Day to focus on the ‘powerful and iconic’ visuals found in the everyday and promote B&Q’s one-hour ‘Click + Collect’ service.
Centring around a smartphone screen, each execution shows playful scenes such as garden furniture causing chaos, a sausage cooking perfectly and a bird drinking from a bird bath.
The campaign is a continuation of B&Q’s ‘Change. Made Easier.’ outdoor campaign. According to Uncommon, the promotion plays on “the idea of simplicity in the medium illustrating how effective and sales-driving out of home can still be beautiful.”
The executions will roll out across the UK throughout March.
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Uncommon added: “The work continues to highlight B&Q’s mission to give customers the power to act whenever life strikes; to make the changes they need at a speed that works for them.
“To do this B&Q knows it needs to be fast, efficient, available, and convenient. This can only be made possible through DIY.com and an unmatched network of over 300 stores — together they give customers access to the 1 hour Click + Collect service on 28,000 items and home delivery service on 35,000.”
