VMLY&R UK’s Inclusion Experience (IX) Practice has been selected by InterContinental Hotels & Resorts to develop best-in-class inclusive guest and colleague experiences.
By enlisting the agency’s IX Practice, InterContinental Hotels & Resorts, which runs eight hotel brands and over 6,000 destinations around the globe, will be hoping to increase overall guest and employee satisfaction.
This follows research released by the Wall Street Journal which indicates that businesses that invest in diversity initiatives have been able to generate a higher operating profit margin (12%) than those that did not (8%).
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“The team and I are beyond thrilled at the opportunity to support InterContinental Hotels & Resorts globally to create even more inclusive, memorable moments for guests and colleagues in a way that is transformative for the business, the communities and the people it serves,” VMLY&R Commerce global chief digital officer, Debbie Ellison said.
VMLY&R last May expanded its connected brand offering with the UK launch of its IX Practice, which aims to help businesses transform their culture to become employers and brands of choice.
