Adtech platform TripleLift has today named industry veteran Ed Dinichert as its new chief revenue officer.
Dinichert joins TripleLift after an extensive ten-year spell with Amazon Ads, where he rose up to become director of global ad tech sales and services.
Before joining Amazon Ads, Dinichert had spent over seven years with WPP’s 24/7 Media, working as agency head of media for its France business.
“My experience at Amazon has been incredibly formative. It has been a privilege to contribute to the success of a company that has become so important to consumers, sellers, agencies and advertisers alike,” Dinichert said.
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“TripleLift’s unique position in programmatic reminds me of my early days at Amazon: a distinctive set of solutions and a central position in the ecosystem where they win only when all of their constituents win. There is so much upside due to this differentiation.”
In his new role, Dinichert will help the media platform in its goal to to elevate advertising across every screen at a time of intense activity across the global ad tech sector.
TripleLift CEO, Dave Clark added: “Anyone who knows Ed knows he’s a uniquely talented leader, and one that cares deeply about putting customers and people first.”
“As TripleLift continues to innovate at the intersection of high-impact creative ad formats and first party data targeting, Ed’s character and experience emerged as a natural choice to lead our efforts to deepen our partnership with publishers, advertisers and retail media networks. We couldn’t be more thrilled to welcome him to the team.”
