Fashion retailer Pretty Little Thing has appointed marketing agency Journey Further to help drive its organic growth through digital PR and strategic consultancy.
Journey Further secured the account following a competitive pitch process and has been tasked with improving organic visibility and rankings for the retailer across both the UK and US markets.
“We chose to partner with Journey Further as we felt confident in their ability to deliver a strategic, insight-driven, performance digital PR strategy that will help to drive organic growth in our UK and US markets,” Pretty Little Thing head of digital and CRM marketing, Tom Hill said.
“Journey Further has an established and strong team of experts across both the UK and the US. We’re all really excited to work together to deliver creative and topically relevant digital PR campaigns that are rooted in SEO insight and will drive measurable results.”
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The agency will also be responsible for delivering creative digital PR campaigns and tactics powered by its bespoke measurement tools.
Journey Further vice-president of organic media, Beth Nunnington added: “We are so excited to be supporting PrettyLittleThing on driving their organic growth through digital PR and SEO in both the UK and US. We’ve already got some exciting creative content campaigns in the pipeline and can’t wait to deliver them.
“At Journey Further we believe in making moments so our team celebrated by throwing a ‘pink party’ to mark the win. I’m confident that our creative and strategic performance-driven approach will deliver amazing results and growth for the brand. Watch this space!”
