Samsung has launched a new campaign, attempting to tell ‘the truth’ about flash photography and showcase its new Samsung Light Boost technology.
The company‘s Light Boost tech is designed to help produce higher quality low light photos, with the ad boldly stating that ‘flash sucks’.
The new Samsung Galaxy A54 5G features a camera with Samsung Light Boost technology that enables bright pictures to be captured in low-light settings, without the use of a flash.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing campaigns sent straight to your inbox each morning
“For consumers, the camera is a critical feature for smartphones, yet the flash still lets many people down in low light conditions,” Samsung Electronics UK marketing and omnichannel director, Annika Bizon said.
“So our campaign is designed to help show everyone that thanks to Samsung Light Boost technology their photos and videos can still be awesome.”
The campaign marks the launch of the new Samsung A54 5G and is appearing across media channels, including online video, social media, OOH/DOOH, and radio.
