Aston Manor Cider has unveiled Frosty Jack’s first-ever TV advert, which calls on the nation to ‘Crack Open the Unexpected with Frosty Jack’s’.
The tongue-in-cheek campaign features the world’s ‘most famous’ Z-list celebrity hands model – Hans Handerson – and sees the former hand actor show off some of his iconic moves while promoting the cider.
As part of a wider multi-channel marketing campaign, the spot will be aired on digital channels including ITVX and 4 on Demand from 6 May.
The film will also roll out across out-of-home (OOH) and social media platforms, targeting chicken shops, pubs, student halls and universities across the UK.
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“The world is overrun with endless amounts of eye-watering costly celebrity endorsements,” Aston Manor Cider brand marketing manager, Grace Anthony, said. “We therefore wanted to poke some fun by fabricating the world’s most extravagant, famous non-celebrity, and what better way than through a mysterious hand-model, enter Hans Handerson to crack open the unexpected!”
“Following on from the success of our Straight Outta Crumpton campaign last summer, Aston Manor has been driven to disrupt the category further – this time through Frosty Jack’s.
“The vision behind this campaign is that the money saved by disrupting the status quo and avoiding working with a household name, allows Frosty Jack’s to save and pass those savings onto the person who matters most, our loyal customer. Frosty Jack’s represents inclusion and affordability because we believe that everyone deserves a great refreshing cider.
“We are delighted to be able to raise awareness of our much-loved and reasonably priced cider, which is proven to be evermore important during the current financial challenges that we are all facing.”
