Outdoor apparel, footwear and equipment specialist Jack Wolfskin has entered a new apparel partnership with global adventurer Bear Grylls.
According to the brand, the partnership highlights a close alignment between Grylls and Jack Wolfskin, as the award-winning TV host is the ’embodiment of discovery, wilderness adventure and survival’.
The company’s design ethos – ‘Engineered in Germany, Proven in the Wild’ – aims to highlight a commitment to innovation, German precision and a ‘feedback loop for continual improvement’.
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“Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,” Grylls said. “I share their commitment to empowering more people to experience their own personal adventures and to build a greater appreciation of the wild places and our wider society. This is going to be an amazing adventure to collaborate with such an experienced, dedicated and entertaining crew. I’m ready!”
Jack Wolfskin vice president of marketing Mokhtar Benbouazza added: “Both brands want to create curiosity, transfer knowledge, encourage action and enable adventures for everyone. At Jack Wolfskin, we want to tackle these issues and work with Bear and his team to encourage young people to spend more time outdoors and develop key life skills.”
