Princess Cruises has refreshed its brand identity through its latest ‘Come Feel the Love’ campaign.
The repositioning focuses on the theme of love made famous by the popular ‘Love Boat’ TV series which the brand claims made the cruise line a ‘household name around the world’.
Highlighted across all Princess brand and marketing material, the new brand identity hopes to entice travellers to experience the ‘unparalleled onboard service and attentiveness’ Princess Cruises provides.
The new positioning aims to draw attention to the brand’s service, value, destination expertise and care.
The accompanying brand video – launching across video-on-demand (VOD), the brand’s website and social channels – showcases the subtle refresh of the brand’s visual identity, with a new Princess blue taking centre stage and a greater focus on the Princess Sea Witch logo.
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“We believe that when we create effortless holidays for our guests, it allows them to fall in love with travelling,” Princess Cruises UK and Europe vice president Eithne Williamson said. “There’s so much on offer with Princess, both onboard and ashore, no matter what you love, you’ll find it with us.”
