Children’s furniture retailer Stokke has launched an extensive new campaign to promote its range of highchairs and seating solutions for babies and toddlers.
Devised by international agency B-Reel, the campaign will be spearheaded by a series of films that show how Stokke’s products can enhance family interactions.
Centred around the tagline “Good things happen when we sit together,” the creative highlights how Stokke’s range of chairs can facilitate the bonding experience between parents and infants, with each model enabling a different type of communication.
“The table is where we take the time to slow down, connect, listen and learn from each other. In this campaign we show the hidden value behind the simple act of sitting together,” Stokke global brand communications director, Marijke Coopmans said.
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“Well done to B-Reel for bringing to life the wonderful contribution Stokke chairs make to family life. This campaign beautifully portrays the role that our highchairs play in enabling families to interact with each other.”
The campaign will be pushed out across digital, social media, online video, TV and via in-store and PR executions, with assets set to run for a whole year.
B-Reel creative directors, Afshin Moeini and Christian Poppius added: “This campaign portrays moments of closeness in heartfelt, creative and playful ways, all sparked from a simple thing as eye connection. So the next time your kid challenges you to a staring contest, accept, and enjoy the ride.”
