Reduced sodium salt brand LoSalt has this week partnered with nutrition app Nutracheck as part of Salt Awareness Week (15-21 May).
The collaboration centres around the ‘Stick to 6 challenge’, which encourages participants to track their salt intake for 7 days via a free trial of the health app.
The challenge has been launched to raise awareness of the negative effects of the over-consumption of salt, which can increase the risk of of high blood pressure, heart attack and stroke. The current average daily intake of 8.4g is 40% above the recommended intake of 6g.
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“At LoSalt we are wholly invested in driving forward the salt reduction conversation amongst shoppers and the industry – to better the health of the nation as a whole,” LoSalt technical sales and marketing director, Caroline Klinge said.
“We hope the new ‘Stick to 6 Challenge’ will raise awareness amongst consumers of the importance of monitoring salt intake, encouraging and empowering more people to stick to the maximum recommended intake of 6g of salt a day – in Salt Awareness Week, and beyond.”
Backed by TV’s Dr Sarah Jarvis, the campaign will be supported by a series of social media, PR and celebrity influencer executions.
