Lifestyle nutrition brand MOJU has unveiled a powerful new brand identity to promote its popular range of cold-pressed vitamin shots.
The top-down re-brand will include a new bottle design, new logo, and a new combined product. Handled by London-based Earthling Studio, the new design looks to bring significantly more dynamism and vibrancy to the brand’s image.
Currently boasting a 62% market share of the functional shots category across the UK’s top retailers, MOJU will be hoping to further differentiate itself from its competitors with its new, flask-shaped bottle.
“Given MOJU’s success and popularity, we aimed to responsibly evolve the brand identity, creating the most distinctive and powerful version of itself,” Earthling Studio managing partner, Tom Bruce said.
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“The new assets will help MOJU to show up consistently online and instore, owning its position as the category leader and next generation health & wellbeing brand.”
In order to streamline its product line, the brand has also grouped its range of items into three simple pillars: Vitality, Immunity, and Gut Health.
MOJU CEO and co-founder, Rich Goldsmith added: “Our brand and portfolio refresh is a huge step forward in our ambition to make MOJU the nation’s favourite (and freshest) way to kick start their day.
“It’s important that we keep our messaging simple and easy to understand as the health and nutrition space is unnecessarily complex, confusing and is alienating for most consumers. MOJU products are designed to make building healthy habits as accessible and easy as possible, with punchy and satisfying flavours that just hit different.”
