LADbible Group has partnered with plus-size men’s clothing brand Jacamo for its new social media campaign, ‘No Average Jack’.
The partnership was negotiated by the7stars and sees Jacamo, N Brown’s leading menswear brand, teaming up with LADbible – a youth publisher that reaches a billion young people per month.
LADbible has created several content streams for Jacamo that celebrate the stories of every man’s uniqueness, featuring individuals showcasing their passion and skills to prove there is no one-size-fits-all.
The youth publisher will distribute the content across social channels in a fully shoppable cross-channel format. There are also plans to introduce a TikTok shop for the menswear brand, including a launch of an AR try-on filter alongside co-branded products.
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“Our new partnership with LADbible Group not only raises awareness of the Jacamo brand among the platform’s huge following, but reinforces our commitment to inclusivity, celebrates the uniqueness of men and challenges stereotypes.” N Brown Group CEO retail, Sarah Welsh, said.
She added: “As we entered 2023, we focused on resetting our marketing approach to help connect on an emotional level with the people that already know and love our brands, and those that are yet to discover us.”
LADbible Group director of client solutions, Jack Cowin, commented: “We have a unique understanding of Jacamo’s target audience. We know what they like to do, how they like to shop, and the choices that affect their spending.
“We get them, and how they live their lives, making us the perfect partner for Jacamo at this exciting time in the brand’s journey.”
