British sportswear brand Castore has launched its ‘Summer of Sport’ out-of-home campaign, which looks to showcase the wide range of sports that its participates in.
Developed in partnership with creative agency FCB London, the creative is set to be the brand’s biggest campaign to date since it was founded in 2015.
The campaign will look to capture Castore’s involvement in an array of elite sporting events this summer, including The Ashes, Wimbledon and the British Grand Prix at Silverstone.
The brand is perhaps most well known for its sponsorship of British tennis star Andy Murray, and the hero assets will feature an x-ray of his famous metal hip.
Castore is also known for its sponsorship of the England cricket team, Newcastle United FC and Oracle Red Bull Racing.
“We’re delighted to unveil Summer of Sport to showcase all the amazing sports and athletes we are passionate to work with: from Oracle Red Bull Racing to Andy Murray and the women’s cricket team.” Castore co-founder, Tom Beahon said.
A series of activations will run across The Ashes and the British Grand Prix this summer.
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“This summer it was important to celebrate what Castore means to them and to the wider public. FCB London really understood us. In our biggest brand campaign to date FCB London has captured our energy, passion of our brand and ambition for our business.”
He continued: “Castore is honoured to work with big names within the sporting industry and the campaign pays homage to these partnerships. It’s an exciting time for Castore and we’re determined to continue to build our important relationships with teams, athletes and our consumers”
FCB London head of art, Jack Walker added: “Castore has a hunger to be the best, that runs all the way through the company from the people that work there to the teams they sponsor.
“‘Summer of Sport’ demonstrates that relentless spirit through a tone of voice and visual style that reflects the gritty truth of sport. The result is a campaign that feels emotionally charged and based off the core belief that Better Never Stops.”
