What tastes best, back sweat or Liquid Death? The soft drink brand is responding to social media hate and embracing controversy with its latest blind taste test.
Prompted by a hate comment from a social media user who claimed they would rather “lick sweat off a fat guy’s back than drink Liquid Death”, the non-alcoholic drink brand has launched a new creative, partnering with Zach Holmes, star of the comedy show Jackass, to address this claim.
The campaign, ‘Better Than Back Sweat,’ features contestants lick the sweat from Holmes’ back in a campaign designed to determine which is nicer – the back sweat or Liquid Death.
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The film comes as the third instalment of Liquid Death’s blind taste test series.
Last year, the brand revealed another test, putting Liquid Death head-to-head against the most expensive premium liquids on earth – including liquified beluga caviar, priced at £451.95 ($580), imported squid ink, pureed Wagyu cheeseburgers and Lobster Bernaise sauce – much to the disgust of the blindfolded contestants.
Another test, also prompted by ‘internet trolls’, saw social media users prove their opinion that Liquid Death was the worst-tasting water through a blind test of 10 competitor brands, promising a thousand dollars to those who identified the brand correctly. Those who didn’t were tasered.
This is not the first time Liquid Death has utilised hate comments from its social media platforms to form part of its campaign. Last month, the brand formally cemented its unofficial title as the most controversial soft drinks brand with the release of their third album.
Accompanied by its debut music video, titled, ‘F**k Whoever Started This’, the album featured provocatively titled tracks, such as ‘You Deserve Your Mouth P*ssed In’ and ‘Rather Cut My Own D*** Off’.
