Car rental firm THE OUT is spotlighting its core audience’s longing for adventure in an integrated marketing campaign emphasising the brand’s key USPs.
Developed in partnership with London agency House 337, the creative showcases how THE OUT’s vehicles can offer its customers a raw sense of adventure, but without compromising on style and comfort.
The campaign will run across digital out-of-home in London and on social media, building on the brand’s ‘Live Your Out’ creative platform by positioning it as the perfect solution to escape urban stress for the great outdoors.
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“We know our audience wants an experience of adventure and exploration. The Live Your Out campaign grabs their attention and shows our target that our service is designed to meet their needs and high expectations from the moment of the booking itself,” THE OUT head of marketing, Matthew De-Graft Hayford said.
Campaign imagery will revolve around spectacular shots of Britain’s natural beauty and will highlight the premium cars available through THE OUT’s service. The assets will target a wide audience base, including friend groups, couples and families.
House 337 executive director, Matthew Harrington, added: “THE OUT continues to provide an industry-leading premium service in luxury car rental. The striking creative and resonant message of this campaign marks a forward step towards building wider recognition of the brand and expanding the customer base.”
