Beer brand Brewdog is encouraging Brits to learn another language – or at least the essential vocabulary needed to order a beer – in its latest summer campaign.
In a string of social posts titled ‘Brewolingo’, the beer brand is looking to inspire confidence in the British public to learn basic pub verbiage so they can order a beverage (or two) to enjoy while they are holidaying abroad this summer.
The campaign follows research commissioned by Brewdog which found that nearly two-fifths of Brits could not speak another language, even just to order a drink.
The data revealed that 70% of respondents blame a lack of confidence for not ordering drinks in a foreign language when abroad.
Looks like a few of you could do with some help.
Introducing… https://t.co/6CnI0FpWIY pic.twitter.com/6UsZhY4uCB
— BrewDog (@BrewDog) August 15, 2023
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A further 22% claim ‘there is no point, because everyone speaks English anyway’, while just 8% admitted they could not ‘be bothered to learn how’.
Brewlingo research also suggested a desire by the British public to ‘get a grip of drinking vernacular’, with figures showing that almost three in five surveyed are able to say ‘cheers’ in at least one other dialect (68%).
“At a time where many are jetsetting abroad for a bit of sun, it was surprising to see how many people don’t have the confidence to order a pint when on holiday,” said Brewdog CEO and founder, James Watt.
“Hopefully our research and the Brewolingo posts can help educate people about to go away on how to best get their pints with minimal disruption. I mean there’s certainly no other language app that can help with that, right?!”
This is not the first campaign Brewdog has unveiled this summer. Earlier this year, the beer brand pledged to make sure there will be ‘Beer For Your Grandchildren’ in an environmental sustainability campaign.
