Plant-based brand Alpro is hosting two special comedy Breakfast Clubs in a bid to put variety back on the menu and help consumers kick-start their morning the right way.
Serving guests a plant-based breakfast, the club will feature entertainment acts including a comedy set from comedian Ellie Taylor and a cookery demo from TikTok star Poppy O-Toole.
The events will be supported by social media activity featuring notable influencers, such as drag queen The Vivienne, comedian Kae Kurd and influencer and professional chef Martyn.
The Danone-owned brand‘s campaign aims to break the British public’s ‘mundane’ breakfast habits and get consumers to embrace new and exciting options.
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The move to cheer up the nation follows research from Alpro that revealed nearly a fifth (18%) of Brits admit they get off to the ‘wrong start each morning’, while more than a quarter (29%) of Brits say they have fallen into bad breakfast habits they simply can’t break away from.
The survey also revealed that 71% of Brits agree that having a positive morning prepares them to have a successful day ahead.
“Our research shows that people are starting the day feeling rushed and uninspired,” said Alpro head of marketing Anna Kochanska.
“However you breakfast, getting off to the wrong start – whether that’s eating the same mundane breakfast, or consuming negative content online – impacts both our morning and the ability for us to be our best selves from that point on.”
“Switching up your routine and starting the day right with a tasty breakfast and whatever makes you happy can set you up to be the best version of yourself,” she added.
It is not the only initiative the Danone-owned brand has implemented in recent years. Earlier this year, the food corporations promised to put consumers first by prioritising healthier products in its portfolio, such as Alpro, over those high in fat, salt and sugar (HFSS).
Both initiatives follow Danone appointing Havas Group’s BETC as its new global creative agency following a creative pitch process earlier in the year.
