Beer brand BrewDog has launched a price-cutting weather-respondent activation this week, ahead of some (finally) expected good weather running through to Monday.
BrewDog’s very originally named ‘Beerometer’ will knock 25p off the price of its ‘Cold Beer’ pale ale for every degree the mercury rises above 20°C from today (22 August).
Available in bars across England, Scotland and Wales, the ‘Cold Beer’ deal and its associated price reductions will feature on local Met Office reports, with starting prices posted daily at each respective bar.
A statement on the BrewDog website says that bar crews reserve the right to “refuse all other weather apps and any temperature-based moaning”.
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“The hot weather can get pretty unbearable, so we want to make sure people can cool down with a refreshing pint, and do so in a cost-effective way,” BrewDog CEO, James Watt said.
“So, instead of complaining that it’s now too hot, why not sit back with a ‘Cold Beer’ in the safety of our shaded bars, and take advantage of the savings on offer.”
If temperatures reach the unprecedented heights of last summer (let’s hope not), a pint of Cold Beer could be made available for a cost-of-living busting £1.85.
