Peperami is set to launch its biggest marketing campaign in nine years, with an extensive TV pushed back by a significant seven-figure investment.
‘We All Go a Bit Peperami’ will run across linear TV, broadcaster video-on-demand and YouTube for the next 15 weeks, running through to October. With £1m-worth of prime time advertising space, this campaign will be Peperami’s biggest since 2014.
Launched to promote its latest Pizza Buns and Chicken Bites ranges, the five new ads will focus on how Peperami’s products are great for the whole family, and will coincide with the end of the school holidays – positioning it as an ideal back-to-school snack.
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“The back-to-school period is a key trading moment for many of our retail partners. The decision to broadcast our latest campaign across a mixture of channels, including traditional TV ads, allows us to reach a broad audience, raise awareness and drive people to our retail counterparts,” Peperami marketing manager Emily Prince said.
“While our core product range remains a firm favourite, we are proud to be leveraging this campaign to build further awareness and showcase our new product innovations, such as the recently launched Pizza Buns.
“Our Pizza Buns are a larger, more substantial snack, and are perfect for on the go snacking or creating variety in lunchboxes. Our Chicken Bites are packed with protein and are a perfect choice for fuelling the day for both children and adults alike.”
Set to appear on Channel 5, Comedy Central, Film4 and E4, the new films are expected to reach at least half of UK families and will be broadcast during highly popular programming such as Gogglebox, Keeping up with the Kardashians and Hollyoaks.
