Santander’s cashback campaign packs a punch with Ant and Dec

Spanish banking group Santander’s ‘annoying great’ cashback scheme has seen Ant and Dec pull on their boxing gloves in the latest instalment of the ‘Bank of Antandec’ campaign.

The TV spot features the British television presenting duo and aims to promote Santander’s cashback initiative, which offers consumers a total of over £10m every month.

Developed in partnership with House 337, Merman Production and in consultation with Mitre Studios, the campaign takes a humorous look at the pair’s attempt to raise morale in a spoof version of their own bank.

The campaign, ‘The Cashback Fightback’, sees CEO Ant and Dec deliver a rousing, Rocky-style motivational speech, set to the song ‘Eye of the Tiger’.

The 40-second film will be showcased across video on demand, radio, social media and in-branch activity, while out-of-home (OOH) utilises the iconography of classic vintage boxing posters.

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The advert depicts staff morale rising steadily in response to Ant and Dec’s speech – before the scene cuts to reveal the duo are actually ‘clueless’ on how they can compete with the bank’s cashback initiative.

The film comes as the latest in Santander & House 337’s Effie award-winning ‘Bank of Antandec’ campaign, which has been running since 2019.

“The latest campaign in the ‘Bank of Antandec’ creative vehicle provides a humorous take on how the Bank of Antandec responds to Santander’s seriously generous cashback offer,” said House 337 executive director Jo Moore.

“All the work takes a deliberately entertaining and light-hearted approach, delivering the message while engaging consumers.”

Santander UK director of marketing Dan Sherwood, added: “‘Cashback Fightback’ uses the light-hearted nature of the Bank of Antandec campaign to celebrate Santander’s great cashback offer, where customers get a share of over £10 million cashback every month.”