Audience measurement company Nielsen has unveiled a global cross-media measurement solution for publishers and platforms.
Available across computer, mobile, linear TV and connected TV (CTV), Nielsen ONE aims to comprehensively measure audiences across all platforms and media types, centred by three primary guiding principles.
Designed to enable cross-platform comparability, the measurement tool continues to expand its coverage, direct integrations with digital publishers and streaming.
In addition, the solution also focuses on enhancing the quality of its measurement products to ensure they accurately reflect today’s viewing habits across devices.
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Utilising its ID system, which incorporates panel, third-party identity data and direct publisher integrations, it seeks to give the industry an accurate understanding of true persons-level viewing.
Nielsen ONE Ads offers a view of the progress of the campaign for the audience, at each step of the media journey: from who saw an advert, to how the campaign was delivered to audiences, and what actions those audiences took as a result – it ensures publishers and platforms know exactly who is watching.
“Launching Nielsen ONE Content and Ads globally helps us power a better media future and is a truly transformative step towards achieving deduplicated cross media measurement,” said Nielsen Audience Measurement chief product officer Deirdre Thomas.
