Price comparison site Confused.com has selected global firm Leo Burnett as its new creative agency of record following a competitive pitch process.
Conducted by consultancy Tuffon Hall, the process was initiated June before a briefing took place in September. The incumbent agency had been Accenture Song.
“We couldn’t be happier to win the Confused.com business. This has been an excellent process against the best agencies in town and now we get to deliver some truly populist work for a great business and brand,” Leo Burnett, Publicis Poke and Fallon group CEO, Charlie Rudd said.
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Leo Burnett will now oversee Confused.com’s advertising output, and will officially begin working with the website from the beginning of next year.
Confused.com CMO, Samuel Day added: “The work has been so good – it’s given us a really tough (but exciting) job to award just one team! Charlie and the Leo’s team have been outstanding throughout this process though and we are looking forward to getting cracking on planning next steps asap!
“I also have to say, Tuffon Hall’s management of the process has been excellent – pitches are tough to get right, and their rigour meant everyone could do their best work. Thanks to everyone who has been involved in the process, no matter the result, everyone should be hugely proud!”
