Debenhams has enlisted TV personalities Alison Hammond and Lisa Snowdon for its 2023 Christmas campaign which looks to reaffirm its status as the go to destination for beauty, fashion and homeware products.
Now operating exclusively online as a subsidiary of Manchester-based Boohoo, this star studded effort will look to help re-establish the Debenhams brand in the national consciousness after a devastating few years for the business.
Hammond and Snowdon are joined by Made in Chelsea’s Sophie Habboo, fashion designer Zandra Rhodes, YouTubers Sophia and Cinzia and TikTokers Brookie and Jessie who round off the celebrity cast.
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“Debenhams has long been recognised as the trusted go-to retailer, that captures the hearts and imaginations of shoppers of all ages,” Debenhams chief executive officer, Daniel Finley said.
“With our Wonderland is Waiting campaign, we aim to rekindle that emotional connection and invite customers to join us in celebrating the magical nature of the holiday season. The unique personalities of our celebrity ambassadors and partners are really brought to life in each of the films, as well as showcasing our unrivalled online shopping experience and extensive range of brands on offer.”
Running across social media, video-on-demand and out-of-home, ‘Wonderland is Waiting’ showcases the vast array of brands and products available via the online retailer.
