Gala Bingo has created the ultimate ad for hardcore bingo nerds by hiding all 90 bingo calls in its latest film, offering up to £50,000 for anyone who can find them all.
Created by London agency Neverland, the ambitious work runs over three full minutes and was captured using a super high-speed camera attached to an electric bike.
‘All The Calls’ runs entirely in slow motion and will be launched online to enable bingo fans to pause and pore over every frame to their heart’s content.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“Despite being on the shoot, and working through all the plans and schematics, this film still astonishes me! I hope bingo fans have as much fun finding all the calls as we did hiding them,” Gala Bingo and Foxy Bingo head of brand, Sara Jolly said.
With media planning and buying handled by the7stars, the competition will be further promoted across integrated out-of-home, digital and social media activations, featuring stills and clips of the film and set.
Neverland senior creative, Tom Dixon added: “Turns out putting 90 bingo calls in a 30” advert is a logistical nightmare. I’m very sorry to all our production partners.”
