McDonald’s latest Christmas campaign gives an energetic nod to the brand’s feel good identity, building on the business’s “Raise Your Arches” theme.
Set to premier during this Saturday’s (11 November) iteration of The Voice, the fast food chain’s latest Christmas advert centres around escaping from the less enjoyable moments of Christmas – first a dull office party followed by an excruciating school nativity play.
The film, created by advertising agency Leo Burnett UK, will be shown ahead of Love Actually 20th anniversary screenings and centres around the simple question “Fancy a McDonalds?”
Directed by Killing Eve director Shannon Murphy, the advertisement features the iconic 80s song ‘Jump’ by Van Halden.
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It will also be supported by a social media campaign featuring a snapchat filter allowing users to interact with the fun sparkly outfits featured in the film, plus the chance to access 30 days of McDonald’s app offers through the Festive Wins promotion.
“Celebrating the iconicity of a knowing look, an unspoken communication to signify the all-consuming craving for a Big Mac is something we’ve proudly celebrated all year. I cannot wait to see the reaction to our Fancy A McDonald’s Christmas campaign.”
“Underpinned by generous offers and competitions in our app to kick-start Christmas early, we have to raise many smiles – and eyebrows – once again,” said McDonald’s UK senior vice president and chief marketing officer Michelle Graham-Clare.
Leo Burnett UK creative partners James Millers and Andrew Long said: “The beginning of 2023 saw us turn a simple raise of the eyebrows into an invitation to Maccies”
“So, what better way to finish the year than bringing this iconic action back for Christmas? This feel good campaign hopes to spread some joy, by celebrating all the important moments of release during the festive period”.
