Credit score app ClearScore is looking to break the mould with a boldly emotion-led campaign that aims to connect to reality of financial challenges and ambitions facing its users.
Devised in partnership with creative agency Atomic London, the creative is especially pertinent to the UK’s current economic backdrop, with customers looking to financial brands to help navigate the cost-of-living crisis.
Spearheaded by a 40-second spot directed by Si&Ad and produced by Academy Films, the spot illustrates the complexities of the current economic downturn by telling the everyday story of a man and his son.
“The world of finance is often complicated, cluttered and stressful. We want to bring clarity to users so they know where they stand financially and thereby help them improve their financial wellbeing,” ClearScore marketing director, Maren Coleman said.
“Our new campaign highlights how people can understand and improve their credit score and how that helps get them to where they want to be in life.”
The hero film is set to be further supported by executions across direct response TV, radio, social media and digital, with the overarching messaging of encouraging the public to better manage their finances in order to prioritise the most important things in life.
Medialab client managing director, Matt Semple added: “This campaign is further testament to the ambition of ClearScore to help their consumers achieve their goals in these ongoing challenging economic times and its been brilliant collaborating with the talented team at Atomic across TV, radio, podcasts and native in online news environments.”
