Creative agency TMW Unlimited has secured the People’s Postcode Lottery’s CRM account at the conclusion of a four-way competitive pitch process by consultancy AAR.
This decision will mark the first time that the lottery service has chosen to work with a dedicated customer engagement agency. TMW Unlimited will now begin building the brand’s own loyalty programme, with a focus on developing an enhanced player experience.
TMW Unlimited will now look to utilise what it calls “best-in-class” data, neuro- and behavioural science expertise from UNLIMITED’s Human Understanding Lab to understand player motivations and to optimise player experience.
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“We’re extremely excited to be working with TMW Unlimited. We’re entering an exciting period for the business, so finding the right partner, with the right blend of CRM expertise, creativity, insight and martech understanding was critical,” People’s Postcode Lottery loyalty and retention lead, Lynsey Mackintosh said.
“Their approach was creative and innovative, and it became apparent through the process that they were the right cultural fit for People’s Postcode Lottery.”
This latest business win caps off a successful 2023 for the London agency, which has also secured lead creative agency wins for clients including Oak Furnitureland, Rail Delivery Group and Pride in London.
TMW Unlimited managing director, Emma Norman added: “We’re thrilled to be working with People’s Postcode Lottery, a truly unique business with big ambitions and so much potential to really disrupt the sector.
“We thoroughly enjoyed the pitch brief, and are excited to develop a compelling, ownable and distinct customer engagement approach to drive the business forward. The agency-client fit felt absolutely right – I can’t wait to see what we achieve together.”
