Samsung has showcased its inaugural Gaming Hub Challenge with a livestream broadcast on London’s 3D Piccadilly Circus screen in a bid to connect with both gamers and non-gamers.
Marking the first-ever livestreamed gaming event to be shown at the Piccadilly Lights, the event was developed in partnership with Samsung-owned creative agency Cheil.
The 30-minute livestream was centred around a live Rocket League battle between gaming influencers @ApparentlyJxck and @Vatira5, with the winner being declared Samsung Gaming Hub champion.
“This amazing world-first event with 3D and livestreaming in Piccadilly Circus showcases the innovative new ways Samsung is bringing gaming to our customers’ screens. We want gaming to be exciting and accessible to everyone,” Samsung Europe gaming service product manager, Anita Luo said.
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“The Samsung Gaming Hub is a new way to play games on your TV. With over 3,000 games and no console required, gaming has never been so easy.”
With the gameplay broadcast live from the tech giant’s King’s Cross store, the overarching campaign is set to be amplified across social media via Facebook, Instagram, Twitch and YouTube.
Cheil head of business, Donna Buckingham added: “We’re incredibly proud to be partnering with Samsung to launch the first ever livestreamed gaming event on the iconic 3D Piccadilly Circus screen.
“Whether watching online or visiting the Piccadilly screen, fans can enjoy cheering on their gaming hero, experiencing a first-of-its-kind event that positions the Samsung Gaming Hub as the heart of gaming.”
