Havas London has been appointed by the UK government’s Department for Education to lead Early Years and Childcare workforces first recruitment campaign, after winning a competitive pitching process.
The new contract, which came after the agency scored 90% in the Crown Commercial Service Campaign’s pitching process, builds on Havas’s existing role as creative and strategy lead for the Department for Education’s teacher recruitment business.
The agency was retained in 2022 following the government’s compulsory roster process, which sees agencies forced to repitch every four years.
The win will see Havas tasked with devising a recruitment campaign for the new Early Years taskforce, coinciding with launch of the UK government’s large scale childcare reforms from 2024, which aims to support the country’s growing childcare needs.
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The integrated approach will see Havas collaborate with Red Havas and Inviqa, with the campaign set to launch across TV, cinema, VOD, OLV, social, OOH and radio from February 2024.
‘’As a parent, I understand the important role early years practitioners play in the care and development of children. I’m extremely proud that Havas London has been appointed this contract, which will see them build a purposeful campaign that will drive recruitment for this profession and support the important role-out of childcare reforms – which will no doubt, help parents up and down the country,” said Havas London CEO James Fox.
