Clipper Tea is championing its fairtrade and organic credentials through an extensive new campaign titled “There’s tea, then there’s GOOD tea”, highlighting the need for ethical tea sourcing.
Developed in partnership with creative agency Isobel in its first work for the brand, the campaign is set to be Clipper’s biggest-ever marketing push breaking across TV, video-on-demand, out-of-home and social media.
Using the colourful animation style associated with the tea brand, the joyful spot sees a tropical bird dancing with pleasure after taking a sip of Clipper’s ethical tea – heroing its commitment to protecting biodiversity.
“Clipper is a joyous brand with a wonderful, genuine personality. They aim to make good tea in all senses of the word. Most tea brands claim to make a delicious cuppa, but Clipper know that it’s only really good, if it’s a natural and fair cuppa too,” Isobel executive creative director, Ben Stump said.
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Animated by Seed Animations and featuring a bespoke music track composed by Lostboy, the lead film will additionally be supported by new Clipper packaging, including a number of limited-edition packs, in-store activity and an on-pack promotion.
Ecotone European head of category hot drinks, Hayley Murgett added: “We want to persuade more consumers to question their tea choices as not all tea is fair, or natural.
“With that objective in mind, our new campaign is striking and memorable work that heroes the goodness of Clipper, while campaigning for the protection of biodiversity. I can’t wait to see the impact that it has with consumers.”
