Liquid Death has partnered with Netflix’s Rebel Moon — Part One: A Child of Fire for an irreverent new ad spot which announces the drinks brand as ‘the mandatory beverage of motherworld”.
Directed by Eli Snyder, the son of screenwriter and producer Zack Snyder, the spot shows a group of evil soldiers from the Regent’s Army (featured in the series) enjoying some ice cold Liquid Death in a playful twist on the big-budget adverts typically seen during Super Bowl season.
It comes after the brand recently collaborated with Zack Snyder on the zombie film Army of the Dead, by launching a 30 minute infomercial for neoprene head koozies named “the no brainer”.
The move also follows on from recent collaborations by the brand with 182 drummer Travis Baker and skateboarding legend Tony Hawk.
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The fast growing non-alcoholic drink has amassed a huge cult following with its beer can packaging, celebrity content and it’s ability to garner controversy.
Notably, it debuted its first music video made entirely from online hate comments.
“Creating a parody of a pioneering ad campaign let us meld the world of Rebel Moon with the distinct brand identity of Liquid Death. Leveraging the real environments used in the film allowed us to maximise the irony of Imperium soldiers celebrating a “hard days work” with an ice cold can of Liquid Death,” said second unit director Eli Snyder.
