Women’s activewear brand Sweaty Betty has appointed former England and Great Britain hockey player Kerry Williams as its new chief marketing officer (CMO).
As well as her 96 international caps, Williams brings 14 years of marketing leadership experience in the sports sector to the role.
In her most recent roles, Williams worked as CMO of connected fitness and wearable tech brand Myzone Group and Gymspin/Herd Brands, where she was also CMO.
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Williams previously held various leadership roles at Nike over a 12-year period, including a senior marketing role at Nike Global Football.
Sweaty Betty global brand president Melissa Mullen said: “I am thrilled to have Kerry join Sweaty Betty. Her professional and sporting experience will add a new dimension and support our ambitions globally”.
“Her charitable experience and personal values are in alignment with the values that we hold in the brand and in our charitable Sweaty Betty Foundation. This powerful combination is exciting as she joins us at a time of transformation.”
