Haribo is celebrate the tenth anniversary of its iconic ‘Kids’ Voices’ campaign with an all-new instalment in the long running series – this time set in the Scottish Highlands.
Created by independent agency Quiet Storm, the latest addition sees two grizzled-looking fishermen searching for the perfect catch by imaginatively using Haribo sweets as bait.
‘Fishing’ marks the 11th execution of the decade-old campaign – acting as a testament to the longevity and impact of Quiet Storm’s original idea from 2014.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“We are thrilled to be releasing a new ‘Kids’ Voices’ advert to entertain our consumers and (hopefully) add a little more happiness into everyone’s day to day. Any campaign that can run for ten years and still delight consumers is special, and we are proud of the work,” Haribo UK and Ireland marketing director, Phil Murphy said.
Breaking this week on TV and broadcaster video-on-demand, the film was directed by Quiet Storm creative director Seb Jamous and executive creative director Trevor Robinson.
Robinson added: “‘Kids’ Voices’ is now ten years old, but the campaign still goes from strength to strength, proving how strong the original insight and idea are.”
