Home and garden retailer Homebase is returning to TV screens this week for the first time in three years with ‘All Your Home Needs’, a new integrated campaign and brand positioning.
Developed by Otherway, the campaign will mark the agency’s first work for Homebase since being appointed by the home and garden retailer earlier this year.
Centred around a 30-second hero spot, the creative will break across TV, broadcaster video-on-demand, online video, and social media. Media planning and buying was handled by Havas Media UK.
“This is a really exciting year for Homebase, and for the first time in three years, we’re back on TV,” said the brand’s digital and marketing director, Graham Smith.
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“We have a fantastic brand, and we’re investing in our ranges, stores, and team. We’re proud to shout about Homebase and want to tell our customers about all the great things they can find in our stores and online.”
‘All Your Needs’ will see the retailer place its garden, decorating, DIY and home products front-and-centre at the front and centre of its promotional assets ahead of spring/summer.
Otherway founder, Jono Holt added: “We are super excited to be working with the team at Homebase. It’s an iconic British brand and one we have all grown up with.
“The new campaign recaptures some of the joy and happiness of a trip to Homebase to improve your home and the world of products in every store.”
