Publicis Groupe UK is expanding into brand experience with the launch of new agency St Marks Studios that will specialise in creating experiential activations for clients.
The firm will be a spin-off of Publicis Groupe-owned Taylor Herring, with the co-founder of the latter James Herring set to become the new firm’s chief executive.
Combining his new role with his existing position leading Taylor Herring, he will be joined at St Marks by managing partner Sam Corry, head of production Liam Simpson, chief creative officer Peter Mountstevens and chief operating officer Cath Taylor.
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“Sitting at the heart of the Publicis Groupe UK ecosystem, we plan to redefine the brand experience landscape, infusing every interaction with creativity and human connection,” Herring said.
“Our goal is not only to captivate audiences and deliver fame at scale but to cultivate lasting relationships between brands and consumers.”
Based in the Television Centre office in London’s White City, the agency will work with a network of production partners and specialist suppliers across all channels.
