Soft drink brand Tango is paying homage to its iconic advertising heritage with a ridiculously over-the-top spot that celebrates the fizzy drink’s ‘dangerously potent’ flavour.
Continuing with its police-themed creative after last year’s ‘Bust’, the fruity drink compares itself to a dangerous street drug in its latest effort – with just a brief taste seeing the prison warden get utterly ‘Tango’d’.
Developed by creative agency VCCP and produced by Girl&Bear, the campaign will revolve around the 30-second hero film, tapping into Tango’s unique creative history to leverage its brand fame.
“Tango is back with another mischievous ad, building on our brand’s iconic roots as we continue to break boundaries within the soft drinks category,” Britvic Great Britain marketing director, Munnawar Chishty said.
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“The ‘Warden’ campaign is the perfect follow-up to ‘Bust’, driving home the message that above all other competitors, Tango is the go to if you want a dangerously potent flavour.”
Running through until the end of August, the creative will appear across TV, broadcaster video-on-demand, out-of-home and social media, with media planning and buying led by mSix&Partners.
VCCP creative director, George Wait added: “Tango is a brand with an incredible advertising heritage, one that’s always an honour and joy to work on. Following on from our campaign launch last year, ‘Warden’ is the latest instalment that we hope takes the series and the brand to a new exciting, and slightly mad place.”
