Dentsu UK and Ireland has appointed Indy Saha to the newly-created role of chief experience officer in order to drive the agency’s growth through creativity and innovation.
Joining the agency’s senior leadership team, Saha will now look to enhance and scale Dentsu’s experience capability to help clients creatively solve their business challenges.
Beginning his new role effective immediately, Saha will dual-report into Dentsu UK and Ireland and Merkle chief executive officer Anne Stag and Dentsu Creative UK and Ireland chief executive officer Jessica Tamsedge.
“This role underscores our commitment to being our clients’ integrated growth partner, importantly putting innovation at the heart of our ability to transform brands,” Stagg said.
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“Indy joins us at such an exciting time, as we fully integrate our experience offering across the group to deliver a truly unique proposition propelled by both data and creativity that enables our clients to be future ready. I’m excited about what we can achieve together – welcome to the team Indy!”
Bringing close to 30 years’ experience to this position, Saha has worked in a variety of roles for top international brands including Google, XBox, Adidas and creative agency TBWA/London.
Saha added: “I’m so excited about this opportunity. I believe Dentsu are uniquely positioned to be able to combine class-leading data, technology and talent, with customer-centred design and creativity to radically reimagine the way we make a difference to our clients’ business.”
