Dreams is starring a host of Team GB Olympians and Paralympians alongside brand ambassador Gillian Anderson in its latest campaign.
The TV adverts, which are created by M&C Saatchi, mark the third iteration of a campaign which taps into Anderson, this time adding Team GB swimmer Tom Dean and Paralympian Hannah Cockroft.
Directed by Andrew Gaynord at Mindsey, the series of four films sees Anderson talking directly to the camera, introducing the athletes and explaining that the Dreams bed they are sleeping on will help them ahead of their sporting event.
She goes on to say that the whole team can benefit from a Dreams mattress, adding: “drop in, lie down and speak to one of Dreams’ bed experts.”
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In addition to TV, the ads will run on social media, with media planning and buying by Havas Media.
“Returning to the same distinctive dreamlike world of our previous ads, our new spots for Dreams show that everyone can be at their personal best with a great night’s sleep, just in time for us to support the Team GB Olympians and Paralympians this summer,” said M&C Saatchi creative partner Guy Bradbury.
Dreams chief marketing officer Jo Martin added: “We’re excited to launch the third iteration of our brand campaign starring the brilliant Gillian Anderson, this time alongside some of our most formidable Olympians and Paralympians.
“We understand the powerful effect sleep has on performance, and with the right mattress, everyone can be at the top of their game.”
