Brooklyn Brewery has partnered with iconic director Spike Lee’s creative agency Spike DDB to launch a heartfelt new brand film that celebrates the cultural heart and soul of the Brooklyn neighbourhood.
Directed by husband-and-wife creative filmmaking duo King She, the brand’s film features a cameo by Lee himself and takes place around a Brooklyn block and bodega – emblematic symbols of New York cultural life.
Featuring a cast of real Brooklynites, the film looks to immerse audiences in the electric energy and spirit of the borough, as well as its rich cultural heritage.
“From Basquiat to Biggie, Streisand to Stanwyck, Brooklyn has always been a beacon for visionaries. Spike DDB is a diverse collective of creative storytellers and filmmaking alchemists, changing perceptions and providing inspiration to keep culture moving in a progressive direction.
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“A trailblazer of innovation and creativity in the heart of Brooklyn, the synergy we have with Brooklyn Brewery is obvious and strong. From brewing beer to directing films, Brooklyn is the creative foundation that inspires our work, and partnering allows us the opportunity to tell the stories of the neighbourhood and bring the Brooklyn State of Mind to the world.”
Rolling out across Europe, the key creative will be supported by a multi-million-pound campaign with executions breaking across TV, digital, out-of-home and social media.
Brooklyn Brewery global marketing manager, Irina Darling Fonjga added: “Together with Spike DDB, we are excited to share stories from Brooklyn with the world in an authentic way that is as bold, creative, and diverse as our brand, and the borough we come from.
“Our ambition is to deliver a taste of Brooklyn across the globe, and this campaign does that perfectly. Spike DDB and King She have authentically captured the character of Brooklyn, showcasing our flavourful selection of Brooklyn Brewery beers, which will drive awareness and trial among consumers and key customers.”
