Rightmove has published a advertisement message to both Rishi Sunak and Keir Starmer asking them to make housing a key topic of their campaign focus.
The message comes ahead of tonight’s head-to-head election debate on ITV.
Media placements have appeared in today’s Sun and Daily Mirror, and across Instagram, with creative by independent agency Neverland, and media buying by Wavemaker.
The general public will also be able to submit housing questions to Rightmove’s housing experts to answer on its platform this week.
“We’re using key national placements to try and encourage more conversation around housing on the campaign trail, starting with the high-profile debate tonight,” says Rightmove’s CMO Matt Bushby.
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“Headlines about housing have been scarce so far, so we want to help agents and home-movers hear more about what could come down the line.
“We’ve also outlined some of the key priorities that home-movers, agents and our experts want to see from the next government,” Bushby continued, revealing that the online real estate agency is pushing for long-term solutions rather than short-term schemes, to help give more people the belief that they can make their move.
“Our suggestions include more support for first-time buyers, reforming the stamp duty system, speeding up house-building through a smoother planning process, and more green incentives for home-owners and landlords.”
The general election has got off to a strong start, with both the Conservatives and Labour making sure they are hitting the right note with their nationwide communications plans.
