TimeTo, an action group set up to tackle sexual harassment within the marketing and advertising industries has partnered with Cannes Lions to publish a comprehensive guide around sexual harassment at industry events.
The partnership will look to offer guidance and education as the advertising sector gears up for its annual showpiece event, with Wildstorm PR and industry charity NABS helping compile the guide.
‘Celebrating Safely’ will be split into three distinct sections tailored to employers, employees, and delegates, with each section offering a specific focus for each audience.
TimeTo, which was set up by NABS in conjunction with the WACL, the Advertising Association, and supported by ISBA and the IPA will also have an on-the-ground presence at the festival, handing out water bottles with guidance-led messaging to delegates as well as appearing at the at the WACL Empower Café throughout the week.
“TimeTo’s collaboration with Cannes Lions cements the shared commitment of both organisations to ensure the Cannes Lions Festival remains a place where creativity thrives and everyone feels safe and respected,” TimeTo chair and Electric Glue CEO, Pipa Glucklich said.
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“Through this inaugural partnership and via our bespoke guide, our collective aim is to increase awareness of this important initiative and end sexual harassment in our industry once and for all. Sadly, sexual harassment in the industry still remains a live issue and it is essential that everyone, from industry leaders to employees, is vigilant, well informed and feels safe wherever they are.”
A printed version of the group’s guide will be distributed around Cannes during the festival, including at the Palais, where the awards are held, alongside the Empower Café and at some of the events and beaches.
An out-of-home campaign developed by creative agency Lucky Generals will also serve to raise greater awareness about the initiative, with assets running at Heathrow Airport and on digital boards donated by JCDecaux outside the Palais.
Cannes Lions chief DEI officer, Frank Starling added: “We are delighted to partner with TimeTo and support their vital mission to eradicate sexual harassment.
“The festival is a time to celebrate the incredible talent and achievements of our industry, but it’s also important to recognise that sexual harassment is not a thing of the past. This guide is a proactive step towards ensuring that everyone, from industry leaders to employees, feels informed, supported and safe at the Cannes Lions Festival.”
