The MND Association is using the longest day of the year to highlight that every day is the longest day for hard-working carers.
Coinciding with Global MND Awareness Day which takes place on 21 June, the day after the longest day of the year, the Good Agency spot aims to raise awareness of how little support unpaid MND carers get.
Over half (52%) of carers of people with MND provide over 75 hours of care per week and over 50% feel that caring has caused them financial difficulty.
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The copy reads “For MND carers June 20th isn’t the only longest day”.
It builds on previous work from Good and the MND Association, including a moving television spot which tied up with Coronation Street to highlight the condition on a large scale.
The spot, which centred the stories of real life people with motor neurone disease and their loved ones captured hearts with the stirring lyrics of Roberta Flack’s “The First Time Ever I Saw Your Face”.
The current OOH campaign will run across OOH and social, along with powerful imagery of MND carers doing everything they can for people they care for.
