Lastminute.com has tapped into the sense of urgency felt by last-minute planners as it shows the array of places people can book holidays from.
The campaign shows people booking their holidays in a number of different scenarios – including on the toilet, on a busy bus or at the school concert, all of which were inspired by early research into the strangest places people have booked holidays from.
Created by Troublemaker – which was brought on by Lastminute.com after a competitive pitch earlier this year – the films will run across the UK, Ireland, France, Germany, Italy and Spain.
A series of influencer-led content will also help promote the platform.
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“It’s been brilliant working with the team at Trouble Maker to kick off our summer campaign,” said lastminute.com brand director Ruchika Kalra.
“This campaign marks the first step in our new brand strategy, emphasising our identity as lastminute.com – the home of last-minute holiday deals. We’ve played with some key consumer truths about booking last-minute holidays and hope it resonates with the consumer.”
Trouble Maker chief strategy officer Jonathan Fraser said: “We wanted to create a campaign that would help lastminute.com stand out from its competitors, establishing them as the number one choice for last-minute package holiday bookings.”
“To achieve this, we’ve harnessed our unique blend of strategy, creative and media to drive awareness, consideration and earned media.”
