King’s Cross is looking to entice shoppers this summer with ‘Shop it like it’s hot’, its latest integrated campaign ahead of the key summer shopping boom.
Developed by creative agency Elvis, the campaign will be centred on a series of out-of-home and digital out-of-home executions promoting the Coal Drops Yard shopping complex at the heart of King’s Cross.
With media planning and buying handled by The Media People, the creative will run across digital out-of-home, paid social and digital channels, showcasing fashion items that are ‘hot right now’. Organic social is managed by Garden State.
“Summer is here, and people are in the mood to shop! But shopping on overcrowded high streets and in stuffy malls is anything but enjoyable,” Elvis ECD, Neale Horrigan said.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
“So, we’re showcasing King’s Cross as the absolute antidote to all of that with a playfully cool campaign that aims to make summer shopping fun again.”
‘Shop it like it’s hot’ will look to build on the success of last summer’s campaign, which positioned the retail hub as the ideal alternative to the impersonal world of online shopping.
Related Argent place marketing director, Chrissy Cullen added: “King’s Cross offers a curated selection of independently minded brands that make it a joy to discover the thing you’re looking for, all delivered within a calm, spacious, considered environment that feels like a world away from mainstream shopping, even though it’s right on your doorstep.
“This vibrant new campaign, the latest to launch as part of our work with elvis, perfectly captures the pleasure of shopping at King’s Cross and Coal Drops Yard this summer.”
