Rail booking platform Trainline is celebrating the ‘climate heroes’ who have elected to make the journey to Glastonbury by train this year instead of by car.
Designed to mark the one year anniversary of the website’s role as the festival’s official train travel partner, the ‘Climate Heroes’ campaign will be centred around a series of out-of-home executions honouring rail travellers.
Glastonbury attendees arriving for the festivities via Castle Cary station have been singled out giant live action video billboard, broadcasting their carbon conscious habits live to the crowd.
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“Changing just one journey from car to train can have a positive impact on an individual’s climate footprint,” Trainline head of sustainability, Natalie Marques said.
“By celebrating the thousands of Climate Heroes descending on Glastonbury Festival this week, we hope that this will encourage even more people to say “I came by train” during this festival season and beyond.”
The activation forms part of the ongoing ‘I came by train’ initiative which aims to encourage people to make the switch to rail journeys instead of taking the car or plane.
